small intimate event

Small, Intimate Experiences – An Event Planner’s Next Giant

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From time-to-time, experts like to break out their crystal balls to predict the future of event planning, meetings, and corporate events. According to BizBash, the industry has already undergone notable changes since 2000 with the rapid introduction of technology to the scene, but the question remains – what’s next? Creating a Real, Authentic Event Experience One recent trend that is spreading like wildfire through a wide range of industries is the demand for unique and obscure venues. Take a look at real estate and the restaurant industries alone. These days, it’s all about old factory lofts and converted industrial spaces, and the same applies to event planning. It’s a simple concept, really – reusing the old in new and unique ways. “There are more and more requests for unknown venues or throwback spaces,” Bronson van Wyck of event production and experiential marketing company Van Wyck & Can Wyck told BizBash. Many event hosts have also eliminated the rented event space altogether, and instead they are opting for holding more bashes in the intimacy of their own homes – creating a more authentic experience. Although this could limit the size of an event, it shouldn’t be an issue based on the next trend. Guests Lists Are Shrinking Large over-the-top soirees are quickly becoming old news, with smaller affairs replacing them as a preferred alternative. “I think that the sit-down, black-tie dinner is going to become less and less of a standard,” Brian Worley of YourBash explained to BizBash. “I think that galas and balls will become more of an opportunity for networking and socializing rather than just an hour cocktail party at the beginning of the evening, then sit down, eat, see a presentation, and leave.” Although some might think that an exclusive guest list might limit the potential of an event, it’s actually a savvy marketing maneuver. Take, for example, a Hollywood movie premier. Few guests actually look forward to the movie premier, while all the buzz is normally focused on the after party, when the guest list is whittled down and the fun really starts. With this in mind, cutting out the middleman and going straight for the small, intimate experience seems to be the way to go. Interested in making your next event a small, intimate affair? Reach out to us, we’d love to help you get started!

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