Stimulate the 5 Senses With Your Next Event

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We use our five senses every day and often take them for granted. When you’re planning your next corporate event, you might only target two or three of them. Luckily, with the following tips you can take advantage of the full range.


Sight – Arguably the most important sense to stimulate during any corporate meeting or event. An event that is visually appealing will boast a well thought out theme with interesting decor and lighting in a unique venue. Just be careful not to over-stimulate guests with too much décor, which can often result in a cluttered, claustrophobic space. Focus on a central draw or one main wow piece and work your way out from there.


Smell – Getting the smell just right during an event can be a challenging feat, and is often influenced by the season. During the winter, smells of cinnamon, pine trees, and baked cookies create a warm, inviting atmosphere while the spring calls for fresh and floral fragrances. There are numerous aromatic products on the market for any occasion that will do a terrific job filling your event space.


Taste – Creating a robust menu for your event is of the utmost importance, and often what guests talk about the most during and after the fact. We previously outlined 10 Questions to Ask Before Choosing a Caterer to help with the planning process, but there are still some aspects to keep in mind. For example, if you would prefer an on-theme menu, make sure to convey this to the caterer so there won’t be clashing senses.


Sound – Stimulating the sense of sound at your corporate event will hinge on your overall objective. If you want attendees to mingle during a cocktail hour, try some soft background music, while a dance party will require something loud and upbeat. Meanwhile, events with scheduled lectures and speakers will need a reliable sound system that’s appropriate for the space.


Feel – Activities peppered in throughout your event can help with the overall feel. Whether you want to promote teambuilding or get attendees sharing ideas, activities geared toward the theme of the event will significantly contribute to the overall feel.


Want to learn more about the ways Fourth Wall can help plan your next event? Pick up the phone and call us today!

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